Well, include Malema in that imagery and that world is very much in existence Yep, now who could've guessed. Hey facts do not stop being facts merely because they have not been confirmed by the court. While his counterparts are melting away their brain-cells through whisky inhibitions, Malema and his entourage were plotting a surprisingly effective PR programme. The various publicity acts included:
- launching his new party EFF at a well attended press conference
- Visiting various varsities in Gauteng such as VUT and UJ ( that didn't end well)
- the press conference video was published on YouTube and had over 8000k views in just a month
- using a prominent figure (Kenny Kunene) to generate interest, hype and conversations around the party
- and finally the Red berets added a pinch of unusualness to his strategy, really how do you forget such.
Now for the better portion of my existence I am yet to see the ruling party orchestrate such, handing out food parcels is just not going to work. Lets just hope they follow suit and continue along the same trajectory.As a PR student I was so pleased I couldn't help but hum a verse of the national anthem hmmmm hmmmm hmmm, as the Nkandla boy lurking inside me screams, "Give that man a Tender!!!!"
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| Kenny proudly EFFican |
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| Going Viral. |
Malema was very strategic to launch his new party (EFF) at a well attended press conference and recruiting key people, like Kenny Kunene he really established his "brand" at a concrete foundation using PR strategies and persuasion effects, such as propaganda. Really i can't imagine a world were politicians wont make good use of PR
ReplyDeleteYour right Mr Njaju...the brand really is established on solid group. Lets just hope he doesn't do anything stupid.
DeleteWorld Class PR indeed, Juju has out-done himself on this one. He's got passion for publicity and has never been afraid to show it. This is what I call a Grand-Entrance.
ReplyDeleteA grand entrance it is...do you think he'll be able to sustain it though.
DeleteHe has a cycles of experts as you've also mention in one of your replies, and He has been around long enough to know all the how abouts of the game. He is here to stay, I'd hope for him to stay.
DeleteI hope so too, he does add a little bit of character to our political sphere.
DeleteJuju has always something 2 say and it's normally a human interest, da way he does his protocol, I think his so strategic by using Kenny Kunene to manipulate people
ReplyDeleteThat human interest angle has always been he's forte. Good analysis Msiza
DeleteI also concur with you lads this is superlative PR at its optimum best. There are three driving forces for Juju: Publicity, publicity and publicity, which is good for the brand of EFF.
ReplyDeleteSho Themba...Juju eats, breathes and lives for publicity.
DeleteI cannot think of a better publicist than Juju, he amazingly always have a way with media, he sure out-done himself...halala
ReplyDeleteNo one understands the media like Juju...but he sure did out do himself this time round.
Deletefirst of all i'll start by saying (viva EFF viva), not because I support the party but because of a killer strategy. What Juju did was creative and well thought.
ReplyDeleteViva EFF...lol, your right this was a well thought out strategy.
DeleteMalema is very good in PR and I can see that every thing that he do it shows exactly that it has been planned well that is why he managed to persuade people to join his new political party just by using his PR skills.
ReplyDeleteYeah Jackie, he could teach the old political crocs a thing or two.
DeleteWhen it comes to publicity, Juju kills it, he does not play. He knows what he wants and he'll make sure that people take notice. Well done to him!!!
ReplyDeleteHe is a publicity murderer, and he always has clear cut objectives that he works towards...well spotted Keabetwe.
DeleteWhether we like it or not, the jujuman has the best PR people in his circles and know exactly when to launch a killer announcement. We may argue that they are trying to redeem their image and that maybe EFF is going to be a failure or whatever we can come with. Fact is, if da jujuman can win votes and rule, the world will be a better place.
ReplyDeleteHe does hold a strong circle of PR "experts"....the PR world will truly be a better place.
DeleteI think JUJU can be a good PR person,he is very strategic, and always gets publicity!
ReplyDeleteStrategy is his forte.
DeleteI just think that you cant put anything past JUJU. His just always in the media and making headlines. JUJU is just a jack of all trades.
ReplyDeleteLOL...he definitely is. What can this guy not do, well besides woodwork
DeleteLike it or not Malema is one of the most influencial people in the country hence he was able to gain a lot of pulicity by his party and by including Kenny Kunene was just but a cherry on top.
ReplyDeleteA cherry that fell after a few months, but that still helps as people are anxiously waiting for his response. More publicity for EFF.
ReplyDelete