Ehhh, "
No Comment". A deadly phrase used very frequently by prominent figures when approached by the media. See it might sound cool when said by a Hollywood star, although it will almost immediately make him or her subject to sensationalist writing of the much feared tabloid magz. With the likes of
Leornard Chuene, former ASA(Athletics South Africa) CEO, facing the boot after he displayed his unprofessional side during the conference of the Caster Semenya saga and not to mention the ever hyped up
JuJu who lost his patience with the BBC journalist. One would think that our politicians would know by now that somethings are best left unsaid as it leads to a huge
PR nightmare. As the journalist fill out the bare bones with flesh of assumptions.
It is important as a public figure, especially politicians to be cautious of how you act in in the public eye. the journalists have no sympathy for self-inflicted pain. In fact they pray that you say something stupid.And you will be stuck in a rut disconsolately licking your wounds. Losing your temper is a definite no no especially when you saliva production is at an all time high.
Hear are a few tips for our leaders:
- For heavens sake smile, YOU ARE ON CAMERA...ask a Jehovah's witness they'll show you how.
- Never Lose your temper, this Never ends well.
- Answer only the questions asked, do not volunteer information.
- And, lastly be Nice to the reporters...they can make or break your reputation.
 |
Figure of SH*(T.
|
I agree with, our leaders need to be taught how to respond when approached by the media for questioning. As a public figure it is quiet important for you to know and understand how the media operates.
ReplyDeleteExactly...and they should stop being stubborn and listen to what their spokespeople are saying.
ReplyDeleteIt takes one wrong word to damage a reputation which took years to build.
No comment is not actually a suitable response to give out to the media... that's true ; The journalist will fill out the bare bones with flesh of assumptions. Which may lead o bad assumptions from the public.
ReplyDeleteYeah and bad assumptions leads to bad publicity...a deadly ripple effect.
DeleteIt is essentially important to know about the media ettiquettes and be aware of the journalists tactics towards news. as the public relations practitioner it is never a good idea to say "no comment" when questioned by journalists as this would put you in a bad light and raise eyebrows. i like the tips that you have given they are guideful and shows a prp how to handle the media
ReplyDeleteThank You Mr Majola, we need to maintain credibility in this profession to avoid such clumsy mistakes.
DeleteThe political paparazzi are worse than the celeb ones because they actually listen to what people have to say!
ReplyDeleteLol...true and newspapers always sell more than the magazines. Well spotted.
DeleteI agree with you man. They should know how to give suitable response to the public.
ReplyDelete"No comment" is a comment. One that actually implies that one is hiding something. Politicians of this country need to be taught how to respond when they faced with challenges and are bombarded with difficult questions.
ReplyDeleteTrue, a "No COmment" does send a message, a bad one. One that could ruin a persons reputation. And our politicians need a mockery session before going out in public, nice point.
DeleteI concur with you on that one. Our leaders must be trained properly before they can utter anything to any repoter outlet. As foresaid everything affects the brand or image.
ReplyDeleteLol...sho young lad. It realy is not easy to save a political person brand from negative perceptions...people invest a lot of hope in these individuals and thus they should act accordingly.
Deletei agree with you journalist thrive for information you do not want published. It is best to be calm.
ReplyDeleteYep, you can never be wrong with a calm demeanor. It communicates the right message and allows you to think before you speak.
Delete