Monday, 26 August 2013

Not Ayoba Comrades.

Ehhh, "No Comment". A deadly phrase used very frequently by prominent figures when approached by the media. See it might sound cool when said by a Hollywood star, although it will almost immediately make him or her subject to sensationalist writing of the much feared tabloid magz. With the likes of Leornard Chuene, former ASA(Athletics South Africa) CEO, facing the boot after he displayed his unprofessional side during the conference of the Caster Semenya saga and not to mention the ever hyped up JuJu who lost his patience with the BBC journalist. One would think that our politicians would know by now that somethings are best left unsaid as it leads to a huge PR nightmare. As the journalist fill out the bare bones with flesh of assumptions.


It is important as a public figure, especially politicians to be cautious of how you act in in the public eye. the journalists have no sympathy for self-inflicted pain. In fact they pray that you say something stupid.And you will be stuck in a rut disconsolately licking your wounds. Losing your temper is a definite no no especially when you saliva production is at an all time high. 

Hear are a few tips for our leaders:

  • For heavens sake smile, YOU ARE ON CAMERA...ask a Jehovah's witness they'll show you how.
  • Never Lose your temper, this Never ends well.
  • Answer only the questions asked, do not volunteer information.
  • And, lastly be Nice to the reporters...they can make or break your reputation.


Figure of SH*(T.











Sunday, 18 August 2013

PR 101, by JuJu

It is somewhat impossible to imagine a world where politicians make good use of PR, a world where propaganda is extinct or rather, has evolved to...lets say strategic communications.

Well, include Malema in that imagery and that world is very much in existence  Yep, now who could've guessed. Hey facts do not stop being facts merely because they have not been confirmed by the court. While his counterparts are melting away their brain-cells through whisky inhibitions, Malema and his entourage were plotting a surprisingly effective PR programme. The various publicity acts included: 

  • launching his new party EFF at a well attended press conference
  • Visiting various varsities in Gauteng such as VUT and UJ ( that didn't end well)
  • the press conference video was published on YouTube and had over 8000k views in just a month
  • using a prominent figure (Kenny Kunene) to generate interest, hype and conversations around the party
  • and finally the Red berets added a pinch of unusualness to his strategy, really how do you forget such. 

 Now for the better portion of my existence I am yet to see the ruling party orchestrate such, handing out food parcels is just not going to work. Lets just hope they follow suit and continue along the same trajectory.As a PR student I was so pleased I couldn't help but hum a verse of the national anthem hmmmm hmmmm hmmm, as the Nkandla boy lurking inside me screams, "Give that man a Tender!!!!"
Kenny proudly EFFican
Going Viral.
http://www.sowetanlive.co.za/news/2013/07/12/malema-s-eff-to-fight-corruption